Market research online dating

In the UK, it is worth £300m a year and, according to the UK’s Online Dating Association (ODA), ‘’. These sites differ in terms of their number of users, their user characteristics, geographic coverage, and in their business models.

And the offer is widening: matchmaking, niche dating, social dating, dating apps, and online personals, are all examples of new products that have been launched in recent years. The subscription-based model is the preferred business model of some of the largest sites.

This study evaluated two top online dating sites for usability - e Harmony and

Users shared their experiences and perceptions of the two sites in interviews and eye-tracking research was conducted.

It will also be an insightful guide for software developers to explore ways to create meaningful online connections without physical interaction.

If you have any questions or wish to include some information please contact us.

The Online Dating Report focuses on the variety of websites and mobile applications that are being used by age-specific consumers.

Here are five facts about online dating: Online dating has lost much of its stigma, and a majority of Americans now say online dating is a good way to meet people.

When we first studied online dating habits in 2005, most Americans had little exposure to online dating or to the people who used it, and they tended to view it as a subpar way of meeting people.

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